On March 12th, we’ll be acknowledging the 25th birthday of a little thing called the World Wide Web. Before this, WWW was considered a typo. While another evolution is now taking place with mobile, the foundation of the digital revolution is based on Sir Tim Berners-Lee and his so-called information management system that changed everything (with Mosaic). Thanks to you as well, Al Gore!I remember graduating from college in 1995 and looking at job options. I spoke with traditional advertising and PR firms (both big and small) that thought this was simply a shiny object blip. Many enterprise organizations and consumer products players said, “Why would we ever want to waste time putting our company out there?” I continued to evangelize why it was so important, similar to what I do today around social (and mobile) with the transformation of businesses into community-driven organizations that focus on value, relevance and storytelling to create evangelists.
How has the introduction of the World Wide Web impacted your life? If you’re a millennial, you don’t have a clue about what it was like to visit libraries for ALL of your information. Don’t know something? Let’s jump on Google. It’s a very different world for digital natives. There are countless opportunities and challenges ahead, but I’m optimistic about it — especially as we embrace social business as the norm, while the Internet of Things takes innovation from the world of technology to each part of life (health, education, business, philanthropy, media and more).
- Data (from big to small and everything in between)
- Social (because life is about people and that’s social)
- Cloud (allowing interaction and connectivity at all points)
- Mobile (since we’re on-the-go, but still must be ‘always connected’)
- Video, storytelling, content & context (value & relevance required)
- The Internet of Everything (as Cisco often references it)
Happy Birthday, WWW … a quarter century old and I look forward to celebrating many more years with you. By the way, to put this all in perspective, the World Wide Web was introduced in 1989 — the same year that a mischievous yellow character named Bart Simpson debuted on FOX. Doh!